VendHub
Multi-marketplace platform for vending operators. B2B procurement connecting operators with suppliers. $500K+ monthly volume.
Overview
Built for graduates of the Vendingpreneurs business community. Multi-module platform supporting the full customer lifecycle—marketplace, equipment procurement, location leads, route management, and finance operations.
Role: Defined, designed, and developed the MVP. Now Head of Product & Design managing team of 8.
Timeline: 2024-Present
Key Outcomes:
- 40% order growth from warehouse pickup feature unlocking small operator segment
- 75%+ premium trial activation rate for non-active community members
- Payment capture accelerated from 30+ days to 7 days through invoice reconciliation
Customer Experience
Multi-module platform supporting operators through their entire business lifecycle. Marketplace for product procurement, equipment purchasing, location lead acquisition, and route management—all integrated into a unified experience.
Add to Cart for Bulk Ordering
Vending operators order in bulk—cases, not individual items. The add-to-cart interaction was designed for this workflow: single click to add, then direct quantity input for larger amounts. No repeated clicking to build up quantity.
Warehouse Pickup Flow
Designed pickup flow that unlocked small operators blocked by $500 delivery minimums. EDI constraints required creative expectation-setting across three touchpoints.
Admin Experience
Operations-focused tools for managing orders, reconciling invoices, and handling exceptions. Built to support manual workflows first, then progressively automate as patterns emerged.
Off-Platform Order Reconciliation
Admin-first reconciliation system that learned workflow before automating. Reduced payment capture from 30+ days to 7 days while preserving valuable AE relationships.
AI-Powered Rebate Extraction
Manufacturer rebates arrive as unstructured PNG/PDF files. Built an AI extraction pipeline using GPT-4o Vision + Structured Outputs—upload a document, get validated data fields. Reduced data entry from minutes to seconds per document.
Key Outcomes
Growth: 40% order growth from warehouse pickup feature unlocking small operator segment
Revenue: Payment capture accelerated from 30+ days to 7 days through smart reconciliation
Efficiency: Admin tooling and phased automation approach balanced speed with learning
Activation: 75%+ premium trial activation rate for non-active community members
Approach: Manual-first workflows, smart tooling, phased automation—understand before building, work within constraints, ship iteratively
